This Cookie Policy has been prepared by Eteration Bilişim Çözümleri Ticaret A.Ş. to provide information about the cookies and similar technologies placed on your device when you visit our website at https://www.eteration.com/. This policy explains which types of cookies are used, the purposes for which these cookies are collected, how they can be managed, and how you can exercise your rights under the European Union General Data Protection Regulation ("GDPR").
For cookies used on our website, excluding necessary cookies, the explicit consent of users is obtained, and the opportunity to change their consent at any time is provided. Users can view the types of cookies used on our website via the cookie management panel and can determine their preferences with "on" or "off" options for all cookies other than Necessary Cookies. Users can always change their preferences at any time through this panel.
What is a cookie?
A cookie is the name of a type of identification file left on and read by the browser used by the user by any website. Various data such as the user's session information, duration of content consumption on the page, and content consumption habits are stored within cookie files.
Our cookies are used to provide you with a personalized experience during your use of our websites, to develop our services, and to improve your experience.
Cookies can be evaluated under different headings according to their purpose and usage. Some of these headings are explained below;
Types of Cookies:
Types of cookies according to their retention period: Our website uses session cookies and persistent cookies according to their usage periods. Session cookies are used to ensure the continuity of the session, and these cookies are deleted when the user closes their browser. Persistent cookies, on the other hand, are not deleted when the internet browser is closed and are deleted automatically on a certain date or after a certain period of time.
First-party and third-party cookies: Whether a cookie is first-party or third-party varies according to the cookie placed by the website or the domain. First-party cookies are placed directly by the website visited by the user, i.e., the internet address shown in the address bar of the browser (https://www.eteration.com/). Third-party cookies are placed by a domain different from the domain visited by the user.
Types of cookies according to their purpose of use:
Necessary Cookies: These cookies are required for the website to function properly. They are used to perform the core functions of the website (e.g., logging in, filling out forms, security verification, page redirection, etc.) and are also obligatorily used to fulfill a requested information society service (such as remembering privacy preferences). If necessary cookies are blocked, some parts of the website may not function properly.
Analytical/Performance Cookies: These are cookies that allow statistical measurement in order to analyze the behavior of users on websites. These cookies are frequently used for the improvement of the site. They are used by website owners for various purposes such as estimating the number of unique visitors, measuring traffic, performance optimization, determining the most important search engine keywords leading to a web page, or monitoring the navigation status on the website. In this way, the performance of the sites can be measured and improved. These cookies also help to understand which pages on the websites are the most/least popular. In some cases, analytical/performance cookies may be triggered automatically when the user clicks on 3rd party services or embedded content (for example; YouTube videos, Google Maps, etc.) located on the site.
Functional Cookies: These cookies are used to make the content offered by the site more personal. For example, it ensures that information such as username, language preference, and region selection are remembered (ensuring that your preferences are remembered when you re-enter the site, excluding your privacy preferences). In some cases, functional cookies may be triggered automatically when the user clicks on 3rd party services or embedded content (for example; YouTube videos, Google Maps, etc.) located on the site.
Advertising/Marketing Cookies: These cookies allow personalized advertisements to be displayed to the user by tracking the browsing habits of users on the internet. They are used for online behavioral advertising activities. Such cookies may also be shared with advertising business partners. In some cases, advertising/marketing cookies may be triggered automatically when the user clicks on 3rd party services or embedded content (for example; YouTube videos, Google Maps, etc.) located on the site.
Cookies generated as a result of triggering (Interaction-Based): These types of cookies are not created directly for a purpose. Upon the user clicking on embedded content such as YouTube videos, Google Maps, Yandex Maps located on the relevant site, these cookies, which fall into the advertising, analytical, or functional categories, are triggered automatically.
Purposes and Legal Bases for Processing Personal Data
Necessary cookies are used for the purposes of performing the core functions of our site, ensuring the proper functioning of our site, ensuring session and security, increasing the performance of our site so that it can respond to you faster, and fulfilling an information society service you have requested (log-in, filling out forms, remembering privacy preferences, etc.). Your personal data collected through these cookies are processed within the scope of Article 6(1)(a), (b), (c), (d) of the GDPR, which state: "(a) the data subject has given consent to the processing of his or her personal data for one or more specific purposes; (b) processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract; (c) processing is necessary for compliance with a legal obligation to which the controller is subject; (d) processing is necessary in order to protect the vital interests of the data subject or of another natural person."
Analytical/Performance Cookies are used for the purposes of monitoring/analyzing the performance of our website, tracking visitor traffic, understanding user interactions, measuring site performance, determining the most important search engine keywords leading to the internet page, and monitoring the navigation status on the website. Within this scope, third-party analytical services such as Google Analytics are utilized. In addition, they may be generated by being triggered as a result of the user clicking on 3rd party services or embedded contents (For example; Google Maps, etc.) located on our site. Your personal data collected through these cookies are processed by obtaining your explicit consent within the scope of point (a) of paragraph (1) of Article 6 of the GDPR.
Advertising and Marketing cookies are used by our business partners to profile your interests and to show you relevant advertisements. In addition, they may be generated by being triggered as a result of the user clicking on 3rd party services or embedded contents (For example; Google Maps, etc.) located on our site. Your personal data collected through these cookies are processed by obtaining your explicit consent within the scope of point (a) of paragraph (1) of Article 6 of the GDPR.
Functional cookies are used for the purposes of making our internet page more functional and personalizing it (ensuring that your other preferences are remembered when you re-enter the site, excluding your privacy preferences). In addition, they may be generated by being triggered as a result of the user clicking on 3rd party services or embedded contents (For example; Google Maps, etc.) located on our site. Your personal data collected through these cookies are processed by obtaining your explicit consent within the scope of point (a) of paragraph (1) of Article 6 of the GDPR.
Detailed information regarding the cookies on our website and connected services:
Google: Google is used as third-party technologies that provide functions such as playing videos, displaying maps, loading fonts, or measuring site performance. Within the scope of these services, Google may place certain cookies on your browser or collect technical data such as device information.
Google Tag: Provides the management of analysis, advertisement, and tracking codes on the site. It does not collect data directly by itself, but triggers the personal data processing of connected tags.
Google Tag Manager: These cookies are used to ensure the centralized management and optimization of analysis, advertising, and tracking codes (tags) on the website, and to trigger the correct codes in accordance with the user's cookie preferences when a user visits the website. It does not directly collect independent data itself, but organizes the operation of connected tags.
Google Fonts: Ensures that the fonts used on the site are loaded from Google servers. While the font is being loaded, the user's IP address is transmitted to Google.
Google APIs: Offers the technical content and API functions required for Google services to operate. During this process, mandatory technical data such as the IP address is transmitted to Google.
Google Static: Offers the technical content and API functions required for Google services to operate. During this process, mandatory technical data such as the IP address is transmitted to Google.
Google Maps: Google Maps service components can be used to provide location-based services within the infrastructure of our website. While this service is loading in the background of the page, the IP address, approximate location information, and some technical usage data belonging to the visitors can be processed by the relevant service provider for the service to function.
Google Recaptcha: This is a cookie used by Google and associated with the reCAPTCHA service. reCAPTCHA is a security service used to prevent spam and automated bot attacks on websites. It uses CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) technology to verify whether users are human.
HubSpot: It is a CRM and digital marketing platform used for managing website visitors, executing customer relationship processes, carrying out marketing activities, and analyzing user interactions.
HubSpot CMP: It is HubSpot's Consent Management Platform solution. It helps users manage their cookie preferences and ensures that cookie consents are obtained and stored. It is used for the purpose of compliance with GDPR and similar data protection legislations.
HubSpot Forms: It is a form service used to collect contact information, request forms, quote applications, or other data entries from website visitors. Data obtained through forms can be transferred to the HubSpot CRM system and used in customer relationship processes.
Detailed cookie information:
Cookie Name
Purpose of the Cookie
Cookie Category
Cookie Owner
Cookie Type
Cookie Retention Period
cookietest
Used to check whether cookies are enabled in the user's browser. It helps the website verify cookie support and ensures that some basic site functions work properly.
Necessary
www.eteration.com
First-party
Until the browsing session ends
__cf_bm
Provided by Cloudflare, this cookie is used to protect the site against malicious use by detecting bot traffic and harmful requests.
Standing for HubSpot Session Cookie, this cookie is used to collect statistical information about site usage by HubSpot during the user's session duration. It includes information such as visit durations and page view counts.
Analytical/Performance
.eteration.com
First-party
30 minutes
__hssrc
Standing for HubSpot Source Cookie, this cookie is used to track users' returns to the website.
Analytical/Performance
.eteration.com
First-party
When the browsing session ends
__hstc
Standing for HubSpot Tracking Cookie, this cookie is used to monitor the frequency of users' visits to the site and their habits of returning to the site. It records how many times users have come to the site and at what time intervals.
Analytical/Performance
.eteration.com
First-party
6 months
_ga
As the main cookie used by Google Analytics, "_ga" enables the service to distinguish visitors. This cookie creates a unique identification number for each visitor and is used to track users' returns to the site. The collected data provides website owners with detailed analysis of user behavior and helps them optimize the performance of their sites.
Analytical/Performance
.eteration.com
First-party
13 months
_ga_9P3643D8D0
This is a cookie used by Google Analytics. It is used to maintain the session state.
Analytical/Performance
.eteration.com
First-party
13 months
hubspotutk
This is a user tracking cookie created by HubSpot. It is used to analyze visitors' interactions on the website, associate form submissions with visitor records, and measure the effectiveness of marketing activities.
Analytical/Performance
.eteration.com
First-party
6 months
ETR_LOCALE
Used to store the user's preferred language or regional setting information. Thus, the website can present the content in accordance with the user's preferred language and local settings on subsequent visits.
Functional
.eteration.com
First-party
12 months
_GRECAPTCHA
Created by the Google reCAPTCHA service and used to protect the website against spam, malicious automated actions, and bot attacks. It supports ensuring security by helping to verify whether the user is a real person.
Necessary
www.google.com
Third-party
6 months
NID
Placed on our site triggered by user interaction (e.g., clicking on the "view on map" link) with embedded Google services (Google maps, YouTube, etc.). This cookie is used to remember your preferences and other information. For instance, your language preference, how many results you want to be displayed on a search results page (e.g., 10 or 20), and whether you want Google's SafeSearch filter to be on are remembered thanks to these cookies. The "NID" cookie is also used to show Google advertisements in Google services to logged-out users.
Advertising/Marketing
.google.com
Third-party
6 months
Requests of Data Subjects
Data subjects whose personal data are processed through cookies used on our website may submit their requests to the Data Controller in writing or via a commonly used electronic format pursuant to Articles 15 through 21 of the Law, in accordance with Article 15. They can send them in writing to the address Reşitpaşa Mah. Katar Caddesi İTÜ Ayazağa Kampüsü Teknokent ARI-3 B202 34469 Maslak, İstanbul or transmit them to the email address kvkk@eteration.com.
Cookie Settings via Browser Settings
You can change your preferences regarding cookies at any time by clicking on the {-} icon located on our website. Turn the buttons in the cookie management panel to the on or off position according to your preference and click on the "Save settings" button. Refresh the page to activate your settings.
In addition to this, partial control can also be provided through browser settings. You can access information regarding the management of cookies in frequently used browsers via the links below: